Brevo Review
$9 / mo. (free plan)
- A/B Testing
- Open & Click-through Reports
- Email Heat Map
- Send Time Optimization
About Brevo
Since first launching as a digital marketing agency, Brevo has gone from strength to strength. They initially built the platform to meet SMEs’ needs, who have previously been poorly served by digital marketing platforms.
Today, Brevo is one of the most popular and reputable digital marketing platforms operating. A rich feature set and competitive price point set it head and shoulders apart from its competitors. With more than 80,000 active users sending more than 100 million emails every day, Brevo is an increasingly important component of the modern digital marketing landscape.
Brevo is one of the most recognizable names in the digital marketing space. They have earned their reputation for providing top-quality tools and software; there’s a reason you hear this name time and time again.
There are plenty of premium digital marketing services out there. If you have the money, you can find plenty of feature-rich digital marketing platforms available that will enable you to turbocharge your digital marketing efforts. However, one of the reasons that Brevo has gained its prominence is that they offer a generous free plan. Many digital services businesses will provide a free trial or free subscription tier that enables users to experience a heavily stripped-down version of their platform. These can be helpful but are often significantly lacking in terms of features.
Brevo sets itself apart from its competitors with one of the best free experiences you could hope for on a modern digital marketing platform. The free tier from Brevo enables users to send up to 300 emails every day. Phone support is included for the first 60 days, giving you plenty of time to get yourself set up and iron out any kinks in your registration.
Features Overview
Brevo‘s free plan essentially works as a feature-constrained free trial, without a timeout period and does not require a credit card. To sign up, you just need to enter your company name, email address, and a password. You must confirm your email address, but you can get started creating a campaign, importing contacts and completing your profile in the meantime. Usually these emails arrive immediately but we didn’t see ours until several minutes after we signed up, though we did receive a Welcome email from the CEO of the company in addition to the confirmation email. The Welcome email included links to articles and videos to help us get started plus a link to the Help section and email support.
Creating a Subscriber List – as part of your profile, you must explain how you got the email addresses you’re planning to upload. You also have to tick a box confirming that your contacts have opted in, which triggers a pop-up window explaining CAN-SPAM Act compliance.
When users are successfully uploaded, you get an email alert, which is helpful if you have really large lists. You can also export your contacts at any time or even set the export to happen daily. Users can be segmented based on the data you’ve collected from them as well as through a wide variety of automatic triggers, such as the date they were entered into the system, whether they’ve ever read or opened an email, among many other segmentation criteria.
Marketing Automation for SMBs – Brevo‘s marketing automation tool is an easy-to-use solution for anyone who wants to build new workflows or for newbies who just want to automate basic email sequences. The tool features eight basic workflow templates that can be edited and redesigned for specific tasks. Included with your account are a Welcome Message, Birthday Message, Abandoned Carts, Page Visit, Website Visit, Product Purchase, and activity-based templates.
Brevo offers a simple way to create contact filters by demographic, this can let uses automatically add someone to a workflow. For example, if a contact turns a certain age or spends a certain amount of time on your website, then he or she is added to a workflow that will attempt to capitalize off of this interaction. This is one of the niftier automation rules we’ve seen on any of the tools we’ve reviewed.5
Brevo Prices:
Pros & Cons of Using Brevo
Pros
- Now features basic CRM functionality
- Impressive range of automation
- Wealth of auto-responders and transactional email features
Cons
- Initial account setup can be tedious
- Basic templates could use improvement
Conclusion
Looking at Brevo’s toolset, it’s immediately obvious they understand email marketing and know what their customers are looking for. This insight has enabled them to compile a list of useful tools for enabling marketers to optimize their campaigns and fine-tune their automation features. Brevo is a fantastic platform for maximizing conversions and streamlining digital campaigns.
Brevo isn’t going to dethrone the industry titans like ActiveCampaign anytime soon. But it is rapidly gaining ground and giving its bigger competitors plenty to worry about. The generous free plan definitely helps to sell Brevo to customers, but this is just one of the platform’s benefits. With paid plans starting at just $9, Brevo is also one of the most affordable premium digital marketing services around.
You can try Brevo today for free. Once you have experienced the platform and everything it has to offer, you can make an informed decision about whether to invest in a more advanced subscription. Brevo is a name you can trust with your digital marketing needs.
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