Thrive Content Builder lets you create custom WordPress posts and pages through a drag-and-drop user interface. You can create your own designs from scratch, or load up one of the many prebuilt page layouts and sections.

Thrive Leads is one of the most powerful lead generation tools for WordPress. Whether you want to grow your email list or persuade your visitors to take some other action, Thrive Leads can help you increase your goal conversion rates. The main focus of Thrive Leads is enabling you to display pop-ups on your website. These pop-ups can contain any type of content, including email optin forms, products, text, images, videos, and calls to action. Thanks to the Thrive Leads editor, you get full control over how these forms and pop-ups look. There’s also an A/B testing tool to help you optimize this content.

Thrive Quiz Builder – online quizzes are very popular viral marketing tactics on social media, or interactive elements on your own website. They make great list building tools, as well. However, the problem with creating quizzes is that they often require either expensive tools or custom programming. Thrive Quiz Builder has everything you need to build exciting quizzes for your audience. You can give different readers different calls to action, and, based on their answers, you’re able to offer them specific opt-ins that will allow you to segment your list. 

Thrive Apprentice – if you want to start offering online courses, then Thrive Apprentice will help make your job easy. This plugin solves the problem of how to organize and display digital courses on your WordPress website. It helps you create stylish lesson pages and lets you easily organize them into modules and chapters. You also get full progress tracking features that allow you to keep track of everything from right within your WordPress dashboard to understand how your students are progressing. Thrive Apprentice works with all other themes, and it integrates easily with all major membership website themes and plugins. It also has deep integration with SendOwl to make sending emails in conjunction with the course even easier.

Thrive Comments – having comments on your WordPress site can help encourage user engagement. By adding fresh, relevant content on your website pages, you also help to boost your SEO efforts. With this tool, you are essentially replacing the default comments system on all blog posts and unlocking a lot more capability, including upvoting, opt-in functions after they leave a comment, and so on. This will help you turn your comments into a big part of your overall conversion strategy.

Thrive Optimize is designed to let you A/B test the pages on your website so you can optimize your conversion rates. A/B testing allows you to send your website traffic to two different page versions – the original page, and a second one where one element, such as the call to action text or page headline, has been changed.