GetResponse Review

 4.1/5

Prices starting from:

$19 / mo.

About GetResponse

GetResponse, which starts at $15 a month, is a reliable email marketing solution that’s well-suited for small to midsize businesses (SMBs) who might just be getting started with digital marketing. While it may seem sparse in comparison to more mature solutions, GetResponse is priced right and has a wide selection of third-party integrations. For SMBs, that could make it an easy selection if those integrations work with other solutions the business might already be running. With some basic analytics and an affordable pricing scheme for new users, GetResponse is a notable choice even if it lacks the more advanced features you can find in Editors’ Choice honorees, Campaigner and Mailchimp.

Best for: complete suite of simple-yet-powerful solutions, scaled and customized for small and large companies.

On the marketing automation front, GetResponse isn’t a bare bones solution either, though you might think so at first glance due to its linear and clean user interface. Dig into it, however, and managers will appreciate the structured workflow that walks them through the automation process without much of a learning curve. However, while again, these tools are likely good for beginners, overall the solution falls just short of our Editors’ Choice winners in the marketing automation category, HubSpot Marketing Hub and Salesforce Pardot, though both of those are geared towards enterprise use.

New Getresponse email creator allows you to make extensive use of web fonts – a really wide selection of Google Fonts can be used in your e-newsletters: more than any competing tool that I’ve tested to date. This wide selection of web fonts is great, because — given the prevalence of Google fonts in corporate branding these days — it will help many users to create an email campaign which maintains brand values and aesthetics.

Features Overview

Adding Contacts – GetResponse givers various options to build a subscriber list. The choice of approach will vary depending on where users are coming from. If your’e starting fresh, migrating from basic spreadsheets, or moving from another solution. If you have a relatively small contact list, then you can simply key in or copy and paste email addresses. For larger lists, you can upload a number of file types or connect to third-party services, such as Google, Salesforce, Zendesk Support, and many others. Not all services can import contacts from third-party address books so this is a win for GetResponse.

Email Campaign Creation – In GetResponse you can create a newsletter using the Drag-and-Drop Editor or the HTML Source Editor. The latter is useful for users who feel comfortable providing their own code. By using the Email Creator Tool, you can either start from scratch or use one of the hundreds of supplied templates. In our previous review GetResponse’s templates were busy and dated compared with the clean designs you’ll see on Campaigner and Mailchimp, our Editors’ Choice picks in this category. However, this time around, we found that GetResponse has revamped its template menu and introduced a new marketing automation template to help people launch a campaign quickly.

GetResponse Prices:

Pros & Cons of Using GetResponse

Pros

Cons

Conclusion

All in all, Getresponse represents one of the more cost-effective ways to host and communicate with an email database — it’s priced competitively in its marketplace. It’s also one of the more interesting products of its kind, in that it provides email marketing, automation, landing pages, e-commerce, sales funnels and webinars all under one roof.

It’s hard to think of any competing email marketing solution that offers this ‘all round’ proposition, and its free trial length of 30 days is generous too.

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