Leadpages Review
$37 / mo.
- Customizable Templates
- Drag & Drop
- Form Builder
- Real Time Editing
- Responsive
- Free Hosting
About Leadpages
Leadpages is one of the most popular landing page builders for small and medium-size businesses. Calling itself “the most effective, affordable way for small businesses to connect with an audience, collect leads, and close sales,” Leadpages promises to help you build landing pages, pop-ups and alert bars easily.
Essentially, you get a huge amount of landing page templates and Leadpages is generally very easy to use. Sadly, the quality of these templates doesn’t really stack up to the likes of Unbounce and Instapage but this wouldn’t necessarily be a problem if Leadpages allowed you to customise its standard templates more extensively.
Sadly, this isn’t the case and you need to use Leadpages’ drag-and-drop builder to get highly customisable results. This in itself wouldn’t be a major problem either but the builder is quite sluggish and this detracts from an otherwise easy-to-use platform.
There are some nice features in there, though – like the fact you can filter templates in order of their conversion rate (based on Leadpages’ data) and the optional pop-ups and alert bars.
Leadpages has three packages available: Standard for new businesses, Pro for growing businesses and Advanced for agencies. There’s no option for enterprise brands but this platform really isn’t aimed at larger businesses at all.
There are three different payment models with Leapages, allowing you to pay monthly, annually and on a 2-year basis – each option offering a lower equivalent price point.
Features Overview
Leadpages offers three core products, all of which you can use as much as you like on all versions of its platform: Lead Pages (landing pages), Pop-Ups and Alert Bars.
Lead pages – of course, Leadpages’ primary function is a landing page builder and you’ll be familiar with the overall process if you’ve ever used a tool like this or a theme-based CMS like WordPress. Essentially, you choose your template, add your content and you’re pretty much good to go. Leadpages has a huge library of templates to choose from as well. Quantity doesn’t always result in quality, though, and Leadpages’ templates always felt like they were behind the likes of Unbounce and Instapage – until the last couple of years, that is.
Pop-Ups – next up, we have Leadpages’ Pop-Ups products, which you can implement on your landing pages and any other page on your website. These are exit-intent pop-ups that trigger when a user looks like they’re about to leave your website. The idea is to capture leads from traffic that would otherwise slip through your fingers. Leadpages make these incredibly easy to set up and you won’t need to write any code.
Alert Bars – Leadpages’ Alert Bars allow you to get a message across to users without interrupting the user experience in the same way full-page pop-ups do. They’re a relatively mobile-friendly approach and they provide a simple solution for adding CTAs to pages that might not otherwise generate leads. Once again, Leadpages makes these incredibly easy to set up and you won’t need to deal with any code or plugins to use Alert Bars. Combined with exit-intent popups, these can make a real difference to your landing page conversion rates.
Leadpages Prices:
Pros & Cons of Using Leadpages
Pros
- Easy to use
- Create landing pages quickly
- Filter templates by highest conversion rate
- No traffic limitations
Cons
- No enterprise option
- Lack of customisation
- Sluggish drag-and-drop builder
Conclusion
Leadpages aims to provide a landing page builder for smaller businesses and its pricing policy looks pretty suitable at a glance. There are a few things it needs to fix, though. If it makes A/B testing fully available on every version of its platform, then the affordable prices of its Standard plan become a genuine asset.
Other issues I have is the lack of customisation options on Leadpages’ templates, which makes it difficult to match the branding and design on existing websites. Then we have that page builder which could have solved those customisation issues, if it wasn’t on the sluggish side.
Final verdict? Leadpages could be a great option for smaller businesses if it fixes a few key issues.
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