OptimizePress Review
$129 / one time
- Customizable Templates
- Real Time Editing
- Responsive
About OptimizePress
OptimizePress is a page builder for WordPress which uses a straightforward drag and drop interface to allow anybody to create landing pages, sales funnels and all things you need to create a successful eCommerce and marketing website. Pricing starts at $99 with a 30-day money-back guarantee.
It’s a more holistic approach to membership sites built for marketing. Create a landing page, add an opt-in, add a membership link and add your drip feed content to the membership tiers. It may sound complicated but once you get the hang of it, OptimizePress is very logical to use.
You can use the plugin to create sales pages that look great and convert or create entire membership sites with opt-in pages, paywalls, drip-fed content, payment integrations and all that good stuff. One of the neat things about this plugin is that it can be as much, or as little as you need it to be.
When using OptimizePress, there are some features that make creating pages to generate leads as simple as possible. Whatever you want to use those pages for, the general creation process is largely the same.
There are a few key features that make OptimizePress worth considering.
- Simple drag and drop page creation of sales pages and landing pages.
- Membership sites and paywall creation.
- Opt-in forms and metrics.
- Responsive design that work well.
- Standard WordPress theme and plugin support.
- 30 free templates to get you up and running.
- Content drip-feeding support for paysites.
Features Overview
The benefits may look compelling but it’s the features that make it worth the money. Some are more important and more useful than others.
- Live Editor – OptimizePress’s own page builder
- OptimizePress Templates
- Custom Elements
- Responsive Design
- Support, Customer Service and Documentation
- New OptimizePress 3.0 dashboard
Live Editor is a built-in page builder that enables you to create pages in real-time. This is a real bonus if you’re time poor as you can create, edit, refine and see the changes instantly. No loading it into a browser and refreshing, it happens automatically.
Templates – there are 60 included within OptimizePress and a further 280+ available as premium purchases. Given that one of the primary focuses on OptimizePress is the creation of sales pages quickly, you’ll find that many of these templates are landing pages optimized for lead generation and conversions. The quality of design and build of these templates is a standout feature of the plugin and one of its real strengths. As long as a template fits with your brand design, you can slide in a template and have a page up and running in no time.
Custom elements are where the real customisation begins. There are over 40 custom elements in OptimizePress. Everything from buttons to opt-in boxes, image placeholders to audio players. Every conceivable element for any type of page is included here.
The requirement for a fully responsive design should not need to be emphasised and is a core feature of using OptimizePress. Pages work quickly and seamlessly across device types and screen sizes. The included templates all work well responsively and maintain attractiveness even when viewed on the smallest screen.
The key to any product’s value is in its support and documentation. Fortunately, OptimizePress doesn’t let you down on either count. The Knowledgebase is fully stocked, the instructions clear and concise and many contain images to help understanding. There are a few that are still ‘Coming Soon’ even after so long in production but the majority are present.
New for OptimizePress 3.0 is the Dashboard. This is where you will spend a lot of time setting up new sites and adding new pages. It’s your hub for controlling much of what OptimizePress 3.0 can do such as add extensions, set up email providers, add scripts and a lot more. The dashboard looks simple because it is. It’s a hub from where you can access other features. It’s clean, simple to use and should make managing OptimizePress easier than ever.
OptimizePress Prices:
Pros & Cons of Using OptimizePress
Pros
- Price – It is one of the cheapest sales pages page builders
- The free templates are excellent and there are lots of them.
- Ease of use
Cons
- Dated design
- Support is apparently slow
Conclusion
If I was a marketer who wanted to create attractive landing pages quickly that would integrate into a membership site, collect and share email addresses with my mail plugin and work on mobile, I would buy this plugin.
If I was a website owner who just wanted to create a membership site and wasn’t so strong on the funnel side of things, I probably wouldn’t buy it – there are plenty of other options such as Memberpress and Restrict Content Pro. The plugin has a very strong marketing focus and many of its core functions revolve around the needs of marketers. If you are a marketer or want to up your marketing game, OptimizePress delivers.
OptimizePress isn’t the newest, it isn’t the most powerful and it isn’t the most attractive on the back end. Some of the usability is a little suspect but in terms of performance, the website user experience and the sheer number of features on offer, it is difficult to find an issue with the OptimizePress pricing plan and pay just $99 a year for this product.
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